Recognisable ingredients
Clearly named proteins, vegetables and fruit.
Our story
Treats for your dog. Because they need spoiling, too.
Woofs & Waffles began at the kitchen counter, with one hopeful spaniel and a batch of small, crunchy waffles made from ingredients we already knew and trusted.
Our promise is simple.
Make food that earns the excited tap dance at mealtime—with straightforward recipes, useful nutrition and enough joy to make every bag feel special.
Purposeful recipes
Every ingredient is there for a reason.
Dog-first joy
Great nutrition should still feel like a treat.
From bowl to biscuit tin
Made to brighten the everyday.
Some days call for a complete, balanced bowl. Others call for a crunchy little “you’re the best” moment. We make room for both.
See what’s cooking