Freshly made for happy tails

Because they need spoiling, too.

Wholesome dog food and brilliantly crunchy treats, made with recognisable ingredients and delivered your way.

Natural ingredients Pause anytime
Happy golden retriever beside waffle-shaped dog treats

“Best treats ever!”

— Cooper, chief taster

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The Breakfast Club

Your dog’s favourites, arriving before the treat jar looks worryingly empty.

See how it works

Pick your rhythm

Choose delivery every two, four or six weeks.

Build their box

Mix complete food, toppers and proper treats.

Stay flexible

Swap, skip or cancel whenever life changes.

Tail-wagging favourites

Good stuff, no nonsense.

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Sunday Roast Bowl ingredients and waffle-shaped treats

Complete food

Sunday Roast Bowl

Chicken, carrots & sweet potato

£24

1
Blueberry Waffles ingredients and waffle-shaped treats

Crunchy treats

Blueberry Waffles

Oats, blueberry & goat milk

£12

1
Salmon Supper ingredients and waffle-shaped treats

Complete food

Salmon Supper

Salmon, greens & omega oils

£26

1
Taster Breakfast Box ingredients and waffle-shaped treats

Mixed bundle

Taster Breakfast Box

A little bit of everything

£32

1
Spaniel watching fresh dog waffles cool in a bright kitchen

Made with a reason

Food you can recognise. Joy they can’t hide.

We began with a simple question: why shouldn’t dog food be as considered as our own? So we use purposeful proteins, fruit, vegetables and slow-baked crunch—never mystery fillers.

Clearly named ingredients Recipes made with care
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